Class C · Foundation
“The minimum a self-respecting company needs for online success.”
A conversion-informed website for Shopify brands whose digital presence doesn't reflect the quality of their product.
One-time project · ~3 months
Who it's for
You need Class C if...
“Most Shopify brands invest heavily in driving traffic. Very few invest in what happens after the click.”
Your website doesn't reflect the quality of your product
You're on Shopify but the site was never properly designed
Content changes require a developer — no CMS
Your CRM isn't connected to your website
You've never had Clarity or GA4 installed
You want a foundation built to support future CRO
Not sure? Class C is not required before Class B. If your existing site is solid, you may qualify to enter at Class B directly. See Class B →
What's included
Everything in one engagement.
Design
Conversion-informed UI
- ·Colors and typography update
- ·Conversion-informed UI — CTA placement, form structure, primary actions
- ·Engineered UX — flows built to support future optimization
Integration
CMS + CRM connected
- ·CMS integration — manage content independently after handoff
- ·CRM integration — connected to your existing system
Content
Copy and imagery handled
- ·Copywriting handled by Duha Media
- ·Images sourced or produced by Duha Media
Analytics
Behavioral data from day one
- ·Microsoft Clarity — session recording + heatmaps from day one
- ·GA4 — baseline traffic and conversion data from launch
Engagement timeline
Weeks 1–3
Design
Weeks 4–6
Integrate
Weeks 7–9
Content
Weeks 10–12
Launch
Clarity + GA4 collecting from launch day. Every Class C client also gets a Duha Media Client Dashboard login at launch — data flows in from day one. →
How we document the work
Every change has a paper trail. Always.
Analytics are installed from day one. Every behavioral finding is documented before Class B begins — so when the time comes, there's a baseline to build from, not a blank slate to fill.
Change log entry
Every site update logged with: what changed, the finding that triggered it, the hypothesis, and the target outcome.
Finding: 67% of mobile users never reached original CTA
Hypothesis: Moving CTA above fold → +8–12% mobile CVR
Status: Live — monitoring
A/B test record
Every test documented before it runs. Results recorded when it closes — win or lose.
Target: Checkout CVR · Sample: 2,400 sessions
Result: “Complete order” +14.2% · Significance: 96%
Decision: Variant shipped · Next: Form field reduction
Monthly report — sample structure
Same format every month — track changes over time without translating between structures.
March 2024 — Performance report
Class B · Month 3
2.4%
CVR (was 1.8%)
−18%
Form abandon
94
Clarity score
Sections: CVR vs baseline · Test results · Changes + rationale · Next month priorities · Updated roadmap
Not included
CRM development or custom CRM builds
Active CRO fixes — that's where Class B begins.
A/B testing — that's Class A (requires 25,000+ monthly sessions).
Share internally
Class C — Full engagement brief
Scope, deliverables, timeline, and pricing — ready to forward to your team.
We'll send the PDF to your inbox. Your URL helps us personalise any follow-up — no pitch, just context.
Optional add-on
Stay connected after launch.
Not ready for Class B yet? The retainer keeps the relationship active and the upgrade conversation on your terms.
Monthly RocketChat + Loom
Check-in on site performance and any quick wins.
Clarity data review
Monthly heatmap review — flagging early behavioral insights.
Content guidance
Advice on copy updates and site maintenance.
Upgrade trigger monitoring
We tell you when the data says you're ready for Class B.
Common questions
What comes up before teams sign off.
How the tiers connect
“These aren’t just options. They’re a system.”
Each tier is a complete engagement, and clients who begin at Class C graduate into Class B with a compounding advantage — the UX is already built for optimisation, Clarity is already collecting data, and the dashboard is already live.
Class C
Foundation
One-time · ~3 months
Builds the site right — with conversion architecture, analytics, and measurement infrastructure already in place. The platform everything else runs on.
Class B
CRO Core
From $5,000 setup + from $500/mo retainer
Continuous heuristic CRO on a site that already has traffic. Builds on the Class C foundation when clients graduate — but it's also the entry point for stores already running on Shopify.
Class A
Growth Intensive
From $15,000 intensive + from $1,500/mo retainer
The full growth system — paid channels, attribution, and structured A/B testing once traffic crosses 25,000 monthly sessions. For brands that have outgrown heuristic optimisation alone.
Ready to grow?
Ready to build the foundation?
We'll look at your site, find where it's losing revenue, and tell you exactly what needs to change — before any engagement starts.
No pitch. No pricing. Just the finding.