One dashboard. Every metric. Every change. Always live.

What you see when you log in

The landing view: current conversion rate vs. baseline, revenue per session, and AOV — rolling 7/30/90-day comparisons. Below it, the change log: every fix, date deployed, rationale, and the measurement attached to it.

Data flowing in real time

n8n pulls from Shopify Analytics, GA4, and Microsoft Clarity on a tight cadence. The dashboard renders from our own database — so when you check at 11pm, what you see reflects what happened today, not what happened last month.

The change log

Sortable by date, by page, by tier. Filterable by 'deployed', 'planned', or 'reverted'. Every row links to the rationale we wrote, the before/after screenshots, and the metric comparison. No change lives outside of it.

Monthly reports — kept forever

Every monthly report is generated inside the dashboard and archived there permanently. No hunting through email attachments from six months ago. The full trajectory of the engagement is one click away.

Audit findings, permanently parked

Your initial CRO audit lives here too — not as a disposable deliverable, but as a referenceable record. Which leaks we found, which we fixed, which we flagged for later, and why.

For Class A clients

Campaign-to-conversion correlation, active GrowthBook A/B tests with live statistical confidence, and attribution across channels. The paid spend, the landing page, and the conversion — in one view.