Class B · CRO Core
“Data-driven conversion rate optimisation — turning your existing traffic into measurable revenue.”
For Shopify stores with existing traffic and paid campaigns. We systematically improve what happens after the click.
Setup fee + $1,500/mo retainer · Min. 500 monthly sessions to qualify
Prerequisites
Class B requires a qualifying site.
We won't take on an engagement that can't produce statistically meaningful results. These aren't arbitrary thresholds — they're the conditions under which CRO actually works.
500+
Monthly sessions
Below this, A/B tests produce noise, not signal. You need enough traffic to reach statistical significance within a reasonable test window.
Under 500 sessions → noise · 500+ sessions → signal
Paid
Active or planned ads
Ad spend signals you're already invested in driving traffic. CRO compounds that investment — improving what happens after the click, not just before it.
Ad spend = you already care about ROI
Don't qualify yet? Class C builds the foundation and installs Clarity + GA4 from day one. Most Class C clients hit the Class B threshold within 6–12 months. See Class C →
Setup phase — one-time
What happens before the retainer begins.
GA4 conversion tracking configuration
Goals, events, and funnels set up from scratch or rebuilt on your existing install. No optimisation is possible without a reliable baseline — this is the first thing we fix.
Full site CRO audit
A complete review of where your traffic drops off — using Clarity heatmaps, session recordings, and GA4 funnel data. Every finding is documented with a hypothesis before a single change is made.
UX/UI refinements
CTA placement, form structure, page hierarchy, and mobile experience updated to reflect what the data says, not what looks good.
Convert.com A/B testing framework
Platform configured, integrated with Clarity, and first test launched. Every test has a documented hypothesis, a target metric, and a minimum sample size before it's called.
Landing page redesigns
Key pages rebuilt around conversion architecture — especially those receiving paid traffic where the cost of leaking visitors is highest.
Heatmap + session recording analysis
Baseline established from Clarity data. Behavioural patterns identified and ranked into a hypothesis backlog — the fuel for every A/B test that follows.
Retainer — $1,500/mo ongoing
What you get every month.
Week 1
Week 2
Week 3
Week 4
Cadence repeats every month. Slack + Loom async between calls.
How we document the work
Every change has a paper trail. Always.
Every change is logged before traffic sees it. Every test is recorded win or lose. Documentation runs continuously — not delivered at the end of the engagement.
Change log entry
Every site update logged with: what changed, the finding that triggered it, the hypothesis, and the target outcome.
Finding: 67% of mobile users never reached original CTA
Hypothesis: Moving CTA above fold → +8–12% mobile CVR
Status: Live — monitoring
A/B test record
Every test documented before it runs. Results recorded when it closes — win or lose.
Target: Checkout CVR · Sample: 2,400 sessions
Result: “Complete order” +14.2% · Significance: 96%
Decision: Variant shipped · Next: Form field reduction
Monthly report — sample structure
Same format every month — track changes over time without translating between structures.
March 2024 — Performance report
Class B · Month 3
2.4%
CVR (was 1.8%)
−18%
Form abandon
94
Clarity score
Sections: CVR vs baseline · Test results · Changes + rationale · Next month priorities · Updated roadmap
Tool stack
Enterprise-grade insight at SMB pricing.
Microsoft Clarity
Free
Session recording, heatmaps, UTM campaign filtering. Installed at Class C — data collecting before Class B begins.
Free, privacy-compliant, integrates directly with Convert.com for combined experiment + session analysis.
Convert.com
~$349/mo (client-billed)
Dedicated A/B testing platform. SMB-priced, privacy-focused, purpose-built for conversion testing.
VWO and AB Tasty merged into enterprise-tier platforms at $10K+/yr. Convert is the right fit for brands under $5M.
Platform comparison
VWO / AB Tasty
$10,000+/yr
Enterprise tier
Convert.com
~$4,188/yr
Right fit
Clarity
Free
Included
Convert.com is billed directly to the client — separate from the Duha Media retainer. No markup.
What we track
Seven metrics. All tied to revenue.
Scroll depth
Where users disengage before reaching the CTA.
CTR
CTA visibility and copy effectiveness on key elements.
Form abandonment
Last drop-off before the sale. Often the most fixable.
CVR
Primary goal
Core Web Vitals
LCP, FID, CLS — speed and stability affect conversion directly.
Mobile vs desktop
Most paid traffic is mobile. Most sites are built for desktop.
Micro-conversions
Add-to-cart, wishlist — leading indicators before the final sale.
Results
What Class B actually produces.
Coming soon
Case studies in progress.
Results from current engagements will be documented and published here once verified. Enter your email to be notified when the first case study goes live.
Common questions
What comes up before teams sign off.
Share internally
Class B — Full engagement brief
Setup deliverables, retainer cadence, tool stack, FAQ, and pricing — ready to forward to your team.
We'll send the PDF to your inbox. Your URL helps us personalise any follow-up — no pitch, just context.
How the tiers connect
“These aren’t just options. They’re a system.”
A client who starts at Class C and grows into Class B has a compounding advantage — the UX is already built for optimisation, and Clarity is already collecting data. No teardown. Just the next layer added on top.
Class C
Foundation
One-time · ~3 months
Builds the site right — with conversion architecture, analytics, and measurement infrastructure already in place. The platform everything else runs on.
Class B
CRO Core
Setup + $1,500/mo retainer
Continuous optimisation on the foundation already built. A/B testing, monthly reporting, and a live roadmap — no ramp-up needed.
Class A
Growth Intensive
Fixed 12-week + $3–5K/mo retainer
Connects the full growth system — paid channels, attribution, and CRO working together on a site already optimised to receive traffic.
Ready to grow?
Ready to turn traffic into revenue?
We'll look at your site, find where it's losing revenue, and tell you exactly what needs to change — before any engagement starts.
No pitch. No pricing. Just the finding.