Class A · Growth Intensive
“A 12-week transformation that builds your growth system from the ground up — then we run it with you.”
For scaling Shopify brands with 25,000+ monthly sessions and active paid campaigns who want to stop running CRO and marketing in separate silos.
From $15,000 intensive + from $1,500/mo retainer · Min. 25,000 monthly sessions · Retainer begins week 13
Who it's for
Class A is for brands ready to connect every marketing dollar to on-site behaviour.
Most businesses run paid campaigns and CRO in separate silos. Class A bridges that gap — every ad dollar gets connected to what actually happens after the click.
Revenue in the $300K–$1M+ range
25,000+ monthly sessions — the threshold where A/B testing becomes statistically productive
Active paid ad spend across Facebook, Instagram, or Google
Campaigns not connected to conversion data on-site
A team that needs a documented playbook — not just monthly reports
Ready for a committed 12-week engagement
Graduating from Class B? You skip or reduce Phase 1 scope — baseline and tracking are already in place. Retainer credit applied. Discussed at onboarding.
Phase 01 — Discovery & Foundation
Weeks 1–4
Audit everything before touching anything.
No changes are made in Phase 1. The entire four weeks is diagnostic — building a complete, documented picture of where you are before a single pixel moves. Everything discovered here becomes the blueprint for Phase 2.
Week 1
Channels
Week 2
Baseline
Week 3
Tracking
Week 4
Audit
Full marketing audit
Every active channel reviewed — campaign history, spend breakdown, performance to date, creative direction, and attribution gaps. The audit surfaces what's being spent, what's working, and where money is leaking.
CRO baseline report
Current conversion rates, funnel drop-offs, Core Web Vitals, and a ranked list of prioritised quick wins — each with a documented hypothesis before any test begins.
UTM taxonomy + three-layer tracking setup
Shopify Analytics, GA4, Microsoft Clarity, and campaign attribution configured and verified across every active source. Without a clean UTM structure and reconciled measurement, you can't connect ad spend to on-site outcomes — this is the infrastructure everything else runs on.
Handoff at end of phase
- →Marketing audit report
- →CRO baseline + prioritised hypothesis backlog
- →Tracking verified across all sources
Phase 02 — Build
Weeks 5–10
Rebuild the site and the system around what the data shows.
Phase 1 findings drive every Phase 2 decision. The site is rebuilt around conversion architecture, the A/B testing framework goes live, and the campaign playbook is documented for your internal team to follow independently.
Week 5
UX
Week 6
UX
Week 7
A/B
Week 8
Pages
Week 9
Playbook
Week 10
Funnel
Full site CRO overhaul
UX/UI redesign, landing page rebuilds, and GrowthBook A/B testing framework — all live and running by the end of Phase 2. Every design decision tied to a specific audit finding.
Conversion funnel map
The complete journey from ad impression to closed sale — fully documented. Every step, every drop-off point, every variable that affects the outcome. Your team can use this map independently of Duha Media.
Campaign playbook
UTM naming rules, attribution model, channel-specific optimisation guidelines, and creative alignment standards — written for your team to follow without needing to interpret.
Handoff at end of phase
- →Rebuilt site live — CRO architecture in place
- →A/B testing framework live — first test running
- →Conversion funnel map — complete and documented
- →Campaign playbook — ready for your team
Phase 03 — Launch & Handoff
Weeks 11–12
Hand off the system. Start the retainer ready on day one.
The intensive doesn't end with delivery — it ends with alignment. Your team walks away knowing exactly what was built, why every decision was made, and what happens next. The 90-day roadmap means the retainer starts with a full queue, not a blank slate.
Week 11
Roadmap
Week 12
Session
90-day strategic roadmap
A prioritised list of A/B tests, campaign actions, and CRO initiatives — ready to execute from day one of the retainer. Not a wish list. A sequenced, data-backed plan with rationale for every item.
Full documentation package
Everything from the intensive — audit findings, change log, playbook, funnel map, and roadmap — delivered via your client dashboard. Every decision documented with its rationale.
Live strategy session
A dedicated session with your team — walkthrough of the full system, Q&A, and alignment on retainer priorities. Decision-makers need to be in the room.
Handoff at end of phase
- →90-day roadmap — prioritised and ready
- →Client dashboard — live with full documentation
- →Strategy session complete — team aligned
What Class A changes
Before and after the engagement.
Before
Campaigns running
No CVR baseline
Ad spend tracked by channel
CRO done separately
No attribution model
Monthly report from agency
No documented system
After
Campaigns connected to CVR
Full funnel baseline tracked
Ad spend tied to on-site outcomes
CRO runs continuously
UTM attribution verified
Live client dashboard — always on
Playbook your team can run
The campaign playbook
A system your team can run independently.
The playbook is one of the most distinctive Class A deliverables. It's not a report — it's operational documentation that makes your marketing team more effective whether or not the retainer continues.
UTM naming rules
A standardised taxonomy for every campaign, ad set, and creative — consistent attribution across channels and over time.
Attribution model
How credit is assigned across touchpoints — documented and agreed so reporting is consistent regardless of who runs it.
Channel guidelines
Facebook, Instagram, Google — optimisation rules based on what Phase 1 revealed about your audience.
Creative alignment standards
What ad creative should do, how it connects to landing page messaging, and how to test creative variables systematically.
Playbook
Client dashboard
Everything in one place — always live.
Duha Media Client Dashboard
LiveEvery client gets a live dashboard with full access to their documentation, reports, change log, and roadmap — viewable at any time, not just when a report lands in your inbox.
Included with every Class A, B, and C engagement. See the full dashboard tour →
Audit findings
Phase 1 report + baseline
A/B test results
Winners, losers, next tests
Campaign playbook
UTM rules + attribution
Change log
Every update + rationale
90-day roadmap
Live + updated each quarter
Monthly reports
Performance vs baseline
How we document the work
Every change has a paper trail. Always.
Documentation runs across all three phases. The change log starts in Phase 1 and never stops — by the time the retainer begins, there's already a full record of every decision made and every finding surfaced.
Change log entry
Every site update logged with: what changed, the finding that triggered it, the hypothesis, and the target outcome.
Finding: 67% of mobile users never reached original CTA
Hypothesis: Moving CTA above fold → +8–12% mobile CVR
Status: Live — monitoring
A/B test record
Every test documented before it runs. Results recorded when it closes — win or lose.
Target: Checkout CVR · Sample: 2,400 sessions
Result: “Complete order” +14.2% · Significance: 96%
Decision: Variant shipped · Next: Form field reduction
Monthly report — sample structure
Same format every month — track changes over time without translating between structures.
March 2024 — Performance report
Class B · Month 3
2.4%
CVR (was 1.8%)
−18%
Form abandon
94
Clarity score
Sections: CVR vs baseline · Test results · Changes + rationale · Next month priorities · Updated roadmap
Retainer — begins week 13
Continuous optimisation built on the intensive.
The intensive feeds directly into the retainer. By week 13 the system is live, the first 90 days are planned, and the retainer starts with a full queue — not a blank slate.
Campaign-to-CVR correlation report
Monthly — how each channel drives behaviour and outcomes on-site.
Cross-channel funnel analysis
Segmented by UTM/source — paid vs organic vs social visitor behaviour.
Continuous CRO optimisation
Live traffic data drives all changes — no scheduled sprints.
Strategic marketing recommendations
Budget allocation, creative direction, targeting decisions — monthly.
Weekly calls + async updates
RocketChat + Loom between calls. Quarterly strategic review + refreshed roadmap.
Full documentation updates
Every change logged with rationale — dashboard stays live and current.
Terms
Fixed scope. Written terms. No surprises.
Kickoff
Fixed scope agreed
Fixed scope agreed
End of Phase 1
Rate confirmed
Opt-out deadline
Week 10
Written opt-out closes
Retainer begins
Week 13
Retainer begins
What Class A is not
Advisory, not execution.
Duha Media advises on strategy. Execution of the following stays with your team or existing agency partners.
Duha Media
→Strategy + advisory
→CRO + A/B testing
→Attribution + tracking
→Playbook + roadmap
Your team or agency partners
×Paid media buying or direct ad campaign management
×SEO content production or organic content strategy
×CRM development or custom CRM builds
×Creative production — ad copy, video, photography
Results
What Class A actually produces.
Coming soon
Case studies in progress.
Results from current engagements will be documented and published here once verified. Enter your email to be notified when the first case study goes live.
Common questions
What comes up before leadership signs off.
Share internally
Class A — Full engagement brief
All three phases, retainer scope, playbook breakdown, pricing terms, and FAQ — ready to share with your leadership team.
We'll send the PDF to your inbox. Your URL helps us personalise any follow-up — no pitch, just context.
How the tiers connect
“These aren’t just options. They’re a system.”
Each tier is a complete engagement, and clients who begin at Class C graduate into Class B with a compounding advantage — the UX is already built for optimisation, Clarity is already collecting data, and the dashboard is already live.
Class C
Foundation
One-time · ~3 months
Builds the site right — with conversion architecture, analytics, and measurement infrastructure already in place. The platform everything else runs on.
Class B
CRO Core
From $5,000 setup + from $500/mo retainer
Continuous heuristic CRO on a site that already has traffic. Builds on the Class C foundation when clients graduate — but it's also the entry point for stores already running on Shopify.
Class A
Growth Intensive
From $15,000 intensive + from $1,500/mo retainer
The full growth system — paid channels, attribution, and structured A/B testing once traffic crosses 25,000 monthly sessions. For brands that have outgrown heuristic optimisation alone.
Ready to grow?
Ready to build the system?
We'll look at your site, find where it's losing revenue, and tell you exactly what needs to change — before any engagement starts.
No pitch. No pricing. Just the finding.