How it works
What it actually feels like to work with us.
Not a process diagram. A walk through what you never have to ask, what you always receive, and what actually changes.
What is CRO?
More traffic isn't the answer.
Making the traffic you have work harder is.
Conversion Rate Optimisation is the practice of systematically improving what happens after someone lands on your site. Not guessing, not redesigning because it looks dated — testing specific changes against real user behaviour, measuring the outcome, and only shipping what the data supports.
Most Shopify brands invest heavily in driving traffic. Very few invest in what happens after the click. That's the gap CRO fills.
Not CRO
- ×Redesigning because it looks old
- ×Changing copy on instinct
- ×Running ads to weak pages
- ×Guessing why sales stalled
CRO
- →Finding where users leave and why
- →Testing one change at a time
- →Measuring the outcome
- →Documenting the result
+25%
Relative CVR lift on a $500K Shopify store ≈ $125K additional annual revenue from traffic you already have
10,000+
Monthly sessions — the floor where heuristic CRO from Clarity + Shopify Analytics starts paying off (Class B)
25,000+
Monthly sessions — the threshold where structured A/B testing via GrowthBook produces statistical significance (Class A)
Core principle
“Every change has a rationale. Every test has a record. You always know what's happening and why.”
What working with us feels like
Six things you'll never have to ask.
"What are you working on right now?"
The client dashboard shows every active test, queued change, and upcoming priority — updated in real time, not on a monthly schedule.
"Why did you make that change?"
Every update to the site is logged in the change log with the audit finding that triggered it, the hypothesis, and the expected outcome — before any traffic sees it.
"Did the test work?"
Every A/B test has a documented result — win or lose — with the sample size, confidence level, and the decision made. Losing tests are recorded and archived.
"What's happening with our conversion rate?"
Monthly performance report — CVR vs baseline, scroll depth, form abandonment, Core Web Vitals. Every metric against its starting point, not just the current number.
"What's coming next?"
The 90-day roadmap is updated every month — prioritised tests, planned changes, and expected outcomes. You know what's coming before it happens.
"Can you explain this to our marketing team?"
Inter-departmental documentation is produced for every engagement — written so your internal team can understand and act on it without needing to be on every call.
How documentation works
Every change has a paper trail. Always.
Documentation runs from day one — through every audit, every test, every update. Not delivered at the end. Continuous.
Change log entry
Every site update logged with: what changed, the finding that triggered it, the hypothesis, and the target outcome.
Finding: 67% of mobile users never reached original CTA
Hypothesis: Moving CTA above fold → +8–12% mobile CVR
Status: Live — monitoring
A/B test record
Every test documented before it runs. Results recorded when it closes — win or lose.
Target: Checkout CVR · Sample: 2,400 sessions
Result: “Complete order” +14.2% · Significance: 96%
Decision: Variant shipped · Next: Form field reduction
Monthly report — sample structure
Same format every month — track changes over time without translating between structures.
March 2024 — Performance report
Class B · Month 3
2.4%
CVR (was 1.8%)
−18%
Form abandon
94
Clarity score
Sections: CVR vs baseline · Test results · Changes + rationale · Next month priorities · Updated roadmap
How we communicate
Async-first. Updates when they're ready.
No chasing for updates. No calls that could be a message. Every channel has a purpose and a cadence.
RocketChat
Day-to-day
Dedicated channel. Quick questions, test updates, early findings.
Loom
With every update
Short video walkthrough of any significant change or result.
Check-in calls
Monthly (B) · Weekly or bi-weekly (A)
30 minutes. Focused on decisions — status lives in the dashboard.
Monthly report
Every month
Full performance report. CVR vs baseline, tests, changes, next priorities.
Service tiers
Every tier builds on the last.
Start at the right level for where you are today. Each tier contains everything in the tier below — plus a deeper layer of capability added on top.
Class C
Foundation
One-time · ~3 months
Builds the site right — with conversion architecture, analytics, and measurement infrastructure already in place. The platform everything else runs on.
Class B
CRO Core
From $5,000 setup + from $500/mo retainer
Continuous heuristic CRO on a site that already has traffic. Builds on the Class C foundation when clients graduate — but it's also the entry point for stores already running on Shopify.
Class A
Growth Intensive
From $15,000 intensive + from $1,500/mo retainer
The full growth system — paid channels, attribution, and structured A/B testing once traffic crosses 25,000 monthly sessions. For brands that have outgrown heuristic optimisation alone.
Ready to grow?
See it in action on your site.
We'll look at your site, find where it's losing revenue, and tell you exactly what needs to change — before any engagement starts.
No pitch. No pricing. Just the finding.