How it works
What it actually feels like to work with us.
Not a process diagram. A walk through what you never have to ask, what you always receive, and what actually changes.
What is CRO?
More traffic isn't the answer.
Making the traffic you have work harder is.
Conversion Rate Optimisation is the practice of systematically improving what happens after someone lands on your site. Not guessing, not redesigning because it looks dated — testing specific changes against real user behaviour, measuring the outcome, and only shipping what the data supports.
Most Shopify brands invest heavily in driving traffic. Very few invest in what happens after the click. That's the gap CRO fills.
Not CRO
- ×Redesigning because it looks old
- ×Changing copy on instinct
- ×Running ads to weak pages
- ×Guessing why sales stalled
CRO
- →Finding where users leave and why
- →Testing one change at a time
- →Measuring the outcome
- →Documenting the result
1%
CVR lift on $500K revenue = $5K–$15K additional annual revenue from traffic you already have
500+
Monthly sessions needed before A/B tests produce statistically meaningful results
Core principle
“Every change has a rationale. Every test has a record. You always know what's happening and why.”
What working with us feels like
Six things you'll never have to ask.
How documentation works
Every change has a paper trail. Always.
Documentation runs from day one — through every audit, every test, every update. Not delivered at the end. Continuous.
Change log entry
Every site update logged with: what changed, the finding that triggered it, the hypothesis, and the target outcome.
Finding: 67% of mobile users never reached original CTA
Hypothesis: Moving CTA above fold → +8–12% mobile CVR
Status: Live — monitoring
A/B test record
Every test documented before it runs. Results recorded when it closes — win or lose.
Target: Checkout CVR · Sample: 2,400 sessions
Result: “Complete order” +14.2% · Significance: 96%
Decision: Variant shipped · Next: Form field reduction
Monthly report — sample structure
Same format every month — track changes over time without translating between structures.
March 2024 — Performance report
Class B · Month 3
2.4%
CVR (was 1.8%)
−18%
Form abandon
94
Clarity score
Sections: CVR vs baseline · Test results · Changes + rationale · Next month priorities · Updated roadmap
How we communicate
Async-first. Updates when they're ready.
No chasing for updates. No calls that could be a message. Every channel has a purpose and a cadence.
Slack
Day-to-day
Dedicated channel. Quick questions, test updates, early findings.
Loom
With every update
Short video walkthrough of any significant change or result.
Check-in calls
Bi-weekly (B/A)
30 minutes. Focused on decisions — status lives in the dashboard.
Monthly report
Every month
Full performance report. CVR vs baseline, tests, changes, next priorities.
Service tiers
Every tier builds on the last.
Start at the right level for where you are today. Each tier contains everything in the tier below — plus a deeper layer of capability added on top.
Class C
Foundation
One-time · ~3 months
Builds the site right — with conversion architecture, analytics, and measurement infrastructure already in place. The platform everything else runs on.
Class B
CRO Core
Setup + $1,500/mo retainer
Continuous optimisation on the foundation already built. A/B testing, monthly reporting, and a live roadmap — no ramp-up needed.
Class A
Growth Intensive
Fixed 12-week + $3–5K/mo retainer
Connects the full growth system — paid channels, attribution, and CRO working together on a site already optimised to receive traffic.
Ready to grow?
See it in action on your site.
We'll look at your site, find where it's losing revenue, and tell you exactly what needs to change — before any engagement starts.
No pitch. No pricing. Just the finding.