duhamedia.com
We engineer the foundation.
Then we prove it works.
CRO and web design for Shopify brands that have traffic but aren't converting it.
Show us your site. We'll find the leak.The 15-Minute Shopify Conversion Leak Audit — no pitch, no pricing, no commitment.
The problem
Most Shopify brands have the same three problems.
01
Traffic not converting
Sessions go up. Revenue doesn't follow. Something is breaking after the click — and you don't know what.
~97%
of visitors leave without buying
02
Blind experimentation
Changes made on instinct. No baseline. No way to know what actually worked — or what made things worse.
0
tests documented before the change
03
Leaky sales funnels
Ad spend landing on pages that lose people at the same point every time. The leak never gets fixed.
$$
spent on ads to a broken page
What is CRO?
More traffic isn't the answer.
Making the traffic you have work harder is.
Conversion Rate Optimisation is the practice of systematically improving what happens after someone lands on your site. Not guessing, not redesigning because it looks outdated — testing specific changes against real user behaviour, measuring the outcome, and only shipping what works.
For a Shopify brand doing $500K a year, a 1% improvement in conversion rate isn't a rounding error. It's tens of thousands in additional revenue from traffic you're already paying for.
1%
CVR improvement on $500K revenue = $5,000–$15,000 in additional annual revenue — from traffic you're already paying for.
How we work
Most agencies work in a black box.
We don't.
01
Audit
Clarity heatmaps, GA4 data, and session recordings surface exactly where visitors drop off — before anything changes.
02
Build
UX and copy redesigned around conversion architecture. Every decision tied to a finding from the audit.
03
Optimise
A/B tests run via Convert.com against real traffic. Only statistically significant winners get shipped.
04
Report
Monthly performance reports against baseline. Full change log with rationale for every update.
Every change documented. Every test has a rationale. Every result measured.
Core principle
“Every change has a rationale. Every test has a record. You always know what's happening and why.”
Services
Three ways to work together.
Class C
Foundation
Build the right foundation before you optimise.
Who it's for
Your site doesn't reflect the quality of your product. No CMS, no analytics, no conversion architecture — just a site that exists.
What happens
A full redesign built with CRO in mind from day one. Clarity and GA4 installed at launch so behavioural data starts collecting immediately. CMS and CRM connected so your team can operate independently after handoff.
The outcome
A conversion-ready site your team controls — and a data baseline ready for Class B.
See full scope →Class B
Most commonCRO Core
Continuous optimisation against a documented baseline.
Who it's for
You have traffic — 500+ sessions per month — but conversion rate is flat or unknown. You want to know what's actually stopping people from buying.
What happens
Monthly A/B testing via Convert.com. Clarity data reviewed every cycle. A 90-day rolling roadmap updated each month. Every test documented before it runs, every result recorded when it closes.
The outcome
A compounding CVR improvement — measured against your baseline every single month.
See full scope →Class A
Growth Intensive
Connect your paid spend to what actually happens on-site.
Who it's for
You're spending on paid ads but your campaigns aren't connected to conversion data. Your media buyer and your site operate in separate silos.
What happens
A 12-week intensive covering a full marketing audit, UTM taxonomy rebuild, site CRO overhaul, and a campaign playbook your team can run independently. From week 13, a retainer runs and optimises the full system.
The outcome
Every ad dollar traceable to on-site behaviour. A documented system that works whether or not we're involved.
See full scope →Results
What we measure. What we produce.
What we track
CVR
Primary goal — benchmarked before anything changes.
Scroll depth
Where users disengage before reaching the CTA.
CTR
CTA visibility and copy effectiveness.
Form abandonment
Last drop-off point before the sale.
Core Web Vitals
Speed and stability directly affect conversion.
Mobile CVR
Most paid traffic is mobile. Tracked separately.
Recent engagements
Coming soon
Case studies in progress.
Results from current engagements will be documented and published here once verified. Enter your email to be notified when the first case study goes live.
Free offer
15-Minute Shopify Conversion Leak Audit
Submit your store URL. We'll review your highest-traffic landing page, identify the one or two conversion leaks costing you the most revenue, and specify one concrete fix to test first - delivered as a Loom walkthrough or a PDF one-pager. No pitch. No pricing. No commitment.
Delivered within 2 business days. Time investment for you: zero.