Results
What the data says after the work is done.
Conversion rate improvements, documented and measured. Every result tied to a specific change and a specific test.
What we track
Primary metrics. Diagnostic signals. All tied to revenue.
Primary
CVR
Conversion rate
RPV
Revenue per session
AOV
Average order value
Diagnostic
FNL
Funnel drop-off
FAR
Form abandonment
MOB
Mobile vs desktop CVR
SCR
Scroll depth
CTR
Click-through rate
CWV
Core Web Vitals
Baseline first
Every metric is measured before any change is made — no result without a starting point.
Statistical significance
For Class A A/B tests, no variant is called until statistical significance is reached. Sample size is set before each test begins.
Documented outcomes
Win or lose — every change and every test result is recorded with the decision made and the rationale.
Revenue impact
CVR improvements are translated into estimated revenue impact at actual traffic and AOV.
Results
Every engagement documented.
Featured result
+XX%
CVR · Class B
Case studies in progress
Full engagement documentation will be published here as studies complete and are verified.
+XX%
CVR · Class B
Shopify · Homewares
Landing page redesign + form optimisation.
Read → (in progress)−XX%
Form abandon · Class B
Shopify · Supplements
Checkout flow and field reduction.
Read → (in progress)+XX%
Mobile CVR · Class C
Shopify · Beauty
Full site foundation + Clarity install.
Read → (in progress)+XX%
CVR · Class A
Shopify · Outdoor gear
12-week intensive + campaign attribution.
Read → (in progress)Coming soon
Case studies in progress.
Results from current engagements will be documented and published here once verified. Enter your email to be notified when the first case study goes live.
Ready to grow?
Get a result like this for your site.
We'll look at your site, find where it's losing revenue, and tell you exactly what needs to change — before any engagement starts.
No pitch. No pricing. Just the finding.